Hello and welcome to Joe Underbakke Photography, the new and improved website for the entity formerly known as "Everything's a Production."
First of all: why the change?
To answer that I have to explain a little bit about how "Everything's a Production" came to be. Around 2014, soon after getting my first professional-ish camera, I was doing all sorts of little video projects for various friends and folks. It got to the point where I was doing it so often, I felt like I needed to create some sort of name that I could use to make it feel like I was an actual production company. I decided to use my long-standing motto (and potential autobiography title), "Everything's a Production."
It seemed funny, it seemed self-aware. And I think it was both of those things.
So what happened? Well, over the past couple of years I have organically moved my focus (Pun INTENDED) away from video projects like I was doing and more toward pure, fresh-squeezed photography.
As I slowly inched away from the "production" side of Everything's a Production, I started to feel like it wasn't a name that felt right or made sense for what I was doing anymore.
And so we arrive at Joe Underbakke Photography.
How did I come up with that title? Well, I took my name and then added what I'm doing at the end of it. I decided that I wanted a name that will get out of the way and allow whatever it is I'm working on to speak for itself.
I know some people (like maybe 2 or 3 people) were fond of the Everything's a Production, but I think/hope this is the way to go.
I also plan to update this site and blog more often because I saw a youtube video that said I should.
Trying is hard, but people seem to speak highly of what it results in so I'm giving it a whirl.
Thanks for reading!